Gandour is a food and confectionery company founded in 1857 in the Middle East. It is a company steeped in history and an integral part of local culture in the region.
We were commissioned by Mash Creative to collaborate on the rebrand. The key objective was to create a new iconic brand marque for Gandour, capturing the essence of the company in a simple, yet modern way. The new brand marque needed to present Gandour as a contemporary company but without alienating existing customers and stake holders. Our focus was to ensure that the new logo referenced key symbology from previous iterations as a means of continuing tradition. We chose to highlight the bellboy and flag elements, therby creating a marque that hinted to the past but also provided a platform for the company going forward.
The new Gandour logo will be rolled out across their entire range throughout 2015.