Truth is a strategic insight consultancy offering global marketing solutions. They approached Socio Design to evolve their current branding and to create a new, fresh and coherent visual template for the brand. The identity needed to offer much more to be able to accurately portray the dynamism & ground breaking approach of the company.
The starting challenge was to use the existing logo and company colours but develop all other brand elements. The result was a new cohesive brand direction that acted as a visual voice for the company that tied together a full suite of print and digital collateral. Clear guidelines were designed, printed and distributed to act as a staff handbook.