Arabian Oud
Founded over 30 years ago as a single boutique in the Alzal souk of Riyadh, Arabian Oud is now the Middle East’s leading perfumer, with over 750 stores worldwide. Oud – a rare, traditional ingredient derived from the resin of the Aquilaria tree – is highly protected, growing wild in only a handful of equatorial regions.
We were commissioned to reposition the brand to target a more global audience and to create a new online store.
Accompanying the redrawn marque, we developed brand elements including an icon set, typefaces and colour palette. In addition, we established a photographic style for the brand and products, as well as defining a new tone of voice through strategic copywriting.
The new fully responsive online store offers customers a seamless shopping experience, including the option to explore the collection by selecting their preferred scent notes and style of fragrance.
![Arabian Oud](https://sociodesign.co.uk/base/wp-content/uploads/2016/08/Hero_SP-U_Rosewood_SDRT-2_edit.jpg)
![Arabian Oud](https://sociodesign.co.uk/base/wp-content/uploads/2016/07/AO-Browser-Logo-1600-72.jpg)
![Arabian Oud](https://sociodesign.co.uk/base/wp-content/uploads/2016/08/AO-Browser-Home-1600-721.jpg)
![Arabian Oud](https://sociodesign.co.uk/base/wp-content/uploads/2016/08/AO-Browser-Catalog-1600-72.jpg)
![Arabian Oud](https://sociodesign.co.uk/base/wp-content/uploads/2016/08/AO-Browser-Product-Spray-1600-722.jpg)
![Arabian Oud](https://sociodesign.co.uk/base/wp-content/uploads/2016/08/Hero_SP-M-W_Shaharayar-Shahrazad_SDRT2.jpg)
![Arabian Oud](https://sociodesign.co.uk/base/wp-content/uploads/2016/07/AO-Browser-Our-Story-1600-72.jpg)
![Arabian Oud](https://sociodesign.co.uk/base/wp-content/uploads/2016/08/AO-Icons-1600-721.jpg)
![Arabian Oud](https://sociodesign.co.uk/base/wp-content/uploads/2016/08/AO-Browser-Mobile-A-1600-72.jpg)
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