Clutch Bodyshop
Clutch Bodyshop are an inspirational brand founded in 2005 by elite fitness and nutrition expert Ashley Conrad. They specialise in fitness and nutrition programs as well as providing a portfolio of supporting supplements.
Clutch Bodyshop comissioned Socio alongside their in-house team to contribute some ideas for their new range of supplements. The new packs were designed to reflect the quality and science behind the supplements, positioning Clutch as a premium player in sports nutrition and fitness. The final design combined a minimal typographic aesthetic and simplistic colour palette to create a distinctive pack design that communicated the purity of ingredients within the range. Unfortunately our concepts were not taken forward into production.
![Clutch Bodyshop](https://sociodesign.co.uk/base/wp-content/uploads/2014/09/Clutch_lower_perspective21.jpg)
![Clutch Bodyshop](https://sociodesign.co.uk/base/wp-content/uploads/2014/09/Clutch_group.jpg)
![Clutch Bodyshop](https://sociodesign.co.uk/base/wp-content/uploads/2014/09/Clutch_Detail2.jpg)
![Clutch Bodyshop](https://sociodesign.co.uk/base/wp-content/uploads/2014/09/Clutch_Detail1.jpg)
![Clutch Bodyshop](https://sociodesign.co.uk/base/wp-content/uploads/2014/09/Clutch_grid.jpg)
![Clutch Bodyshop](https://sociodesign.co.uk/base/wp-content/uploads/2014/09/Clutch_front__back.jpg)
![Clutch Bodyshop](https://sociodesign.co.uk/base/wp-content/uploads/2014/09/Clutch_ad_half1.jpg)
![Clutch Bodyshop](https://sociodesign.co.uk/base/wp-content/uploads/2014/09/Clutch_Detail3.jpg)
![Clutch Bodyshop](https://sociodesign.co.uk/base/wp-content/uploads/2014/09/Clutch_Detail4b.jpg)
![Clutch Bodyshop](https://sociodesign.co.uk/base/wp-content/uploads/2014/09/Clutch_plan_view.jpg)
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