GRFN are a Building Information Modelling (BIM) firm based in Central London. BIM is a process involving the generation and management of digital representations of physical and functional characteristics of a building. Unlike many BIM consulting firms, GRFN’s focus of work goes beyond the standard software solutions and concentrates on helping clients mitigate risk and increase efficiency through people, process and technology.
We were tasked with the challenge of translating their existing identity and visual language into a multi-platform digital experience. Our solution celebrated the minimal characteristics of the brand; supplementing colour and image with a strong typographic system and developmental flourishes. This resulted in a simple, well considered user experience that reflected the order and precision of Building Information Modelling.