We created a future-foward skin and nutritional health brand inspired by Boots’ heritage rooted in chemistry. Powered by infallible scientific research, Modern Chemistry’s high performing and ingredient-led range is the result of meticulous work by their in-house team of pharmacists, doctors, nutritionists, biochemists and cosmetic chemists.

We partnered with Wild Nutrition to deliver a brand evolution that brought sharper strategic alignment with their essence: human, intelligent, wild. Rooted in their pioneering food-grown philosophy, our work spanned strategy, brand evolution, art direction and an elevated plastic-free packaging system, resulting in a refreshed identity that has driven growth and deepened audience connection, reminding people to find balance and stay wild in this modern world.

Since 1992, Life Time has evolved from a gym into a way of life, championing all aspects of health through its 175+ Athletic Country Clubs. Despite its profound impact, Life Time was yet to fully realise its vision. Our challenge was clear: honour its legacy, amplify its voice, shape the future. We restored the meaning of ‘Life’ and ‘Time’ by creating a revitalised brand, inspiring people to make the most of their movement through time. Winner 2025 D&AD Wood Pencil, Luxury Branding.

A flicker, a foundation, a family. Eschewing the convention of a fragranced candle as an accompaniment to moments of quiet solitude, we imagined Aather’s fine fragranced candles setting the scene for a gathering – everyday moments as much as grand occasions. We shaped language, photography and film to capture six moods across twelve inaugural candles, positioning the brand within a lineage of icons, a new design classic for the home.

Radicals in beauty, crafting 100% natural skincare in their Berlin micro-lab. With over 90 unique formulations, each made completely in store, we shaped the strategy, brand identity and packaging to capture their disruptive spirit. A bespoke, layered packaging system flexes with the rhythm of seasonal production, allowing products to be freshly packaged when ingredients are at their natural peak, preserving purity without unnecessary additives.

We created a type specimen for designers who like to read. Believing typography should spark conversation, Sociotype sought to elevate the humble specimen beyond filler copy. The result was the Sociotype Journal, a printed 220 page platform for ideas on culture and society. Each issue explored a single theme through editorial design layouts, expressed in a single type family from Sociotype as both a showcase of form and a reflection on the world around us.

A Miami-born fragrance house founded on free creative expression. We developed the brand strategy, name, identity, packaging and e-commerce to create a new vision of accessible luxury fragrance. Hand-selected perfumers were granted complete freedom to craft four limited edition parfum-grade scents, housed in utility-inspired packaging that reduced cost while preserving the refined aesthetic of luxury fragrance.