SD/ Identity
As part of our new website launch, we decided to refresh our brand identity. The aim of the exercise was to create a clean, neutral brand that reflects the progression of both our portfolio and approach as an agency, providing a timeless platform for all future collateral.
After a thorough audit of our customer-facing touch points we decided on a set of key deliverables that would support our marketing and project activity, as well as creating a more enjoyable experience for our clients.
The result is a minimalist identity that focuses on the abbreviated SD, paired with a striped-back colour palette. Printed material by Avenue Litho.
![SD/ Identity](https://sociodesign.co.uk/base/wp-content/uploads/2014/01/SD_Stationery2.jpg)
![SD/ Identity](https://sociodesign.co.uk/base/wp-content/uploads/2014/01/SD_covers.jpg)
![SD/ Identity](https://sociodesign.co.uk/base/wp-content/uploads/2014/01/SD_Letterheads.jpg)
![SD/ Identity](https://sociodesign.co.uk/base/wp-content/uploads/2014/01/SD_Signage.jpg)
![SD/ Identity](https://sociodesign.co.uk/base/wp-content/uploads/2014/01/SD_Pencil.jpg)
![SD/ Identity](https://sociodesign.co.uk/base/wp-content/uploads/2014/01/SD_BC_Macro_Sm.jpg)
![SD/ Identity](https://sociodesign.co.uk/base/wp-content/uploads/2014/01/SD_Musette.jpg)
![SD/ Identity](https://sociodesign.co.uk/base/wp-content/uploads/2014/01/SD_Musette_Creds.jpg)
![SD/ Identity](https://sociodesign.co.uk/base/wp-content/uploads/2014/01/SD_Postertubes_sm2.jpg)
![SD/ Identity](https://sociodesign.co.uk/base/wp-content/uploads/2014/01/SD_Tape2.jpg)
![SD/ Identity](https://sociodesign.co.uk/base/wp-content/uploads/2014/01/SD_water_lg6.jpg)
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